First, Napter emerged and would forever change the way people got their music. Although Napster was forced to shut down, several copycats resurfaced. Since then, iTunes, MySpace, ringtones, and peer-2-peer networks would forever change the music industry as we know it. Record stores became less relevant to the point that they barely exist today and digital downloading seems to be the only way to music profitability. No longer would consumers need to leave the comfort of their homes to buy music and could simply do so online. As a result, the traditional music business model became a thing of the past, and label executives today are scrambling to put their pulse on the beat and monetize in this digital music world.
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